NPE makeover reflects growth in plastics industry

via Automotive Industries

The Plastics Industry Association (PLASTICS) has unveiled a modernized NPE logo and announced its new show tagline for NPE2018. The new logo features more modern colors and updated creative elements while staying true to the ‘globe and banner’ aspect the NPE brand has been known for through the years. The new tagline, “The Plastics Show”, replaces the old tagline of “The International Plastics Showcase”.

“The changes are aligned with our need to continue attracting more end markets to the show so they better understand the material of plastics and its many wide and varied applications for products. The tagline is more inclusive and attractive to more professionals within the plastics product lifecycle, from ideation to finished product to recycling and reuse,” says William Carteaux, the president and Chief Executive Officer of PLASTICS.

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